Most service businesses do not have an ad problem. They have a lead-handling problem. Facebook forms, Google Ads calls, website forms, and landing-page enquiries arrive from different places then sit unanswered, get lost, or never reach the right person.
JWeis Marketing works with roofing, construction, hardware, and machinery companies across the United States. They needed a single performance partner to build, run, and scale lead generation campaigns across 164+ Meta ad accounts while keeping results stable and reporting clear. Over more than 2 years, I managed over $3M USD in ad spend for these accounts, focused on one outcome: steady, qualified leads for local contractors.
+164 Ad Accounts Under a single Meta Business Portfolio for JWeis Marketing.
A four-month WordPress redesign, redevelopment, and technical SEO recovery project for LifinanceTech, a New Zealand-based company. We rebuilt the website foundation, fixed critical technical issues, and improved the Ahrefs Site Audit health score from 1 to 94.
I managed a multi-campaign Meta Ads system for CUST, built around student lead forms, message enquiries, call campaigns, profile visits, and intake promotion. The campaign portfolio reached students at scale while keeping results visible by campaign objective.
I managed a large Meta Ads portfolio for UKMC, using lead forms, message campaigns, engagement content, profile visits, and intake-focused campaigns. The work was designed to build a measurable pipeline of prospective students across multiple course, location, and intake campaigns.
JWeis Marketing works with roofing, construction, hardware, and machinery companies across the United States. They needed a single performance partner to build, run, and scale lead generation campaigns across 164+ Meta ad accounts while keeping results stable and reporting clear. Over more than 2 years, I managed over $3M USD in ad spend for these accounts, focused on one outcome: steady, qualified leads for local contractors.
+164 Ad Accounts Under a single Meta Business Portfolio for JWeis Marketing.
A four-month WordPress redesign, redevelopment, and technical SEO recovery project for LifinanceTech, a New Zealand-based company. We rebuilt the website foundation, fixed critical technical issues, and improved the Ahrefs Site Audit health score from 1 to 94.
I managed a multi-campaign Meta Ads system for CUST, built around student lead forms, message enquiries, call campaigns, profile visits, and intake promotion. The campaign portfolio reached students at scale while keeping results visible by campaign objective.
I managed a large Meta Ads portfolio for UKMC, using lead forms, message campaigns, engagement content, profile visits, and intake-focused campaigns. The work was designed to build a measurable pipeline of prospective students across multiple course, location, and intake campaigns.
A lead is valuable only when it is captured, routed, contacted, tracked, and followed up before the customer chooses another provider.
Step 01
1. Lead-Source Audit
I map where enquiries currently come from: Facebook lead forms, Meta Ads, Google Ads, phone calls, website forms, landing pages, and referral traffic.
Step 02
2. Campaign and Offer Direction
I review your ads, service offer, targeting, local market, and conversion goal so traffic arrives with a clear reason to contact you.
Step 03
3. Landing-Page Conversion Setup
I build or improve the page where paid visitors decide whether to call, request a quote, book, or submit their details.
Step 04
4. Form and Call Tracking
Every Facebook form, website form, landing-page form, phone call, and Google Ads call action is connected to a measurable lead source.
Step 05
5. GoHighLevel Automation Build
I create workflows that capture the lead, add tags, assign ownership, trigger notifications, send follow-up messages, and move the contact into the right pipeline stage.
Step 06
6. Speed-to-Lead Rules
Your team receives the lead quickly through internal notifications, CRM tasks, automated SMS, emails, or call prompts reducing the chance of missed opportunities.
Step 07
7. Lead Qualification and Routing
Different services, locations, campaign sources, or urgency levels can be routed to the correct team member, pipeline, or follow-up path.
Final Step 08
8. Reporting and Improvement
I review campaign performance, form submissions, calls, workflow enrolment, lead-source activity, and follow-up gaps to improve the system over time.
Ads Without Automation Create Expensive Missed Calls
A media buyer can generate leads. A CRM specialist can build workflows. A web developer can build a form. But your business needs all three to work together.
I Connect the Entire Journey
I connect Facebook Ads, Google Ads, landing pages, forms, phone calls, GoHighLevel workflows, and team follow-up into one operating system.
I Protect Speed to Lead
When a homeowner, local customer, or service prospect asks for help, fast response matters. I ensure leads do not wait in an inbox or spreadsheet.
I Work With Real Lead Sources
The workflow screenshot shows automation activity across Facebook forms, Google Ads phone calls, incoming calls, and website forms—not only one lead source.
I Understand Paid Traffic and Conversion
I do not build automation in isolation. I consider the ad message, campaign source, landing page, form fields, call flow, offer, and final follow-up action.
I Make Reporting Useful
You can see where leads come from, how many entered each workflow, which campaigns create demand, and where your follow-up system needs improvement.
I Take Ownership of the System
You work with one person who can review the ads, landing page, tracking, CRM setup, automation logic, and operational handoff—not five disconnected vendors.
How This Service Benefits Your Business
The goal is not to create automation for its own sake. The goal is to ensure every genuine customer action enters a clear and trackable follow-up process.
Workflow
Screenshot Activity
Business Use
Facebook Form Workflow
398 enrolled
Captures Meta lead-form submissions
Google Ads Phone Call Conversions
481 enrolled
Tracks and routes paid-call enquiries
Incoming Call Workflow
544 enrolled
Creates a follow-up path for inbound calls
Website Form Workflow
208 enrolled
Handles website enquiry submissions
Website Form Workflow
92 enrolled
Supports an additional website lead flow
WHAT THIS SYSTEM DELIVERS
Benefits
Facebook Ads and Google Ads conversion path review
Offer, landing-page, and call-to-action recommendations
Lead-form and website-form setup or improvement
GoHighLevel sub-account and CRM pipeline configuration
Facebook Lead Ads integration
Google Ads phone-call conversion workflow
Website-form lead capture and source tracking
Automated SMS and email follow-up sequences
Internal staff alerts and ownership assignment
Lead tags, custom fields, and source attribution
Appointment, quote, or callback workflow setup
Pipeline stages for new, contacted, qualified, booked, won, and lost leads
Reporting and handover guidance
What Me and My Team Can Do for Your Business
Custom / WordPress Website Development
Custom / n8n AI Business Revenue Automation Setup & Debugging
Social Media Marketing
Paid Media Marketing
Creative Content Support
Local SEO
AEO & GEO Optimization
Email Marketing
Automate the Work That Slows You Down
Tell us which parts of your business you want automated and we will map out what AI can realistically take off your plate.
Protect Your Investment
You Are Probably Losing Leads After Paying for Them
If any of these problems exist, better ads alone will not solve the issue.
Facebook Leads Sit Too Long
A prospect submits a form, but your team sees it late, responds inconsistently, or never follows up.
Google Ads Calls Are Not Recorded
You pay for calls but cannot connect them to campaign sources, staff responses, booked jobs, or follow-up outcomes.
Website Forms Only Send Emails
A form arrives in an inbox with no CRM entry, no owner, no automated confirmation, and no reminder for your team.
Every Lead Looks the Same
Urgent jobs, high-value requests, quote enquiries, and general questions enter the same inbox with no tags or routing.
Your Sales Team Uses Spreadsheets
Leads are copied manually between Facebook, email, phone notes, Google Sheets, and different inboxes creating delays and lost context.
The Landing Page Wastes Paid Clicks
Ads drive paid traffic, but the landing page has unclear messaging, too many fields, weak trust signals, or no direct next action.
What a Connected Lead System Gives You
A Managed Growth System
Faster response to new customer enquiries
Clear visibility of where every lead came from
Automatic confirmation for prospects
Internal alerts before leads go cold
Better routing for calls, forms, services, and locations
Fewer missed calls and forgotten follow-ups
A visible pipeline for your sales or office team
Better data for improving Facebook and Google Ads
Landing pages that support the ad promise
One CRM workspace instead of scattered tools
Frequently Asked Questions
Answers to common questions about our expertise and project process.
It combines Facebook Ads and Google Ads conversion-path review with landing-page improvements, lead tracking, GoHighLevel CRM configuration, form integrations, call workflows, automated follow-up, internal notifications, and pipeline setup.
Yes. I can manage or review Facebook Ads and Google Ads, especially where the objective is generating calls, lead forms, quote requests, bookings, or service enquiries.
GoHighLevel acts as the central lead system. It can capture leads from forms and calls, organise contacts, apply tags, assign owners, send SMS or email follow-up, create tasks, track pipeline stages, and support appointment or booking flows.
Yes. Facebook Lead Form submissions can enter GoHighLevel automatically, receive source tags, trigger an internal alert, start a follow-up sequence, and appear in the correct opportunity pipeline.
Yes. A Google Ads phone-call workflow can capture call conversions, create or update contacts, tag the source, notify the team, and trigger follow-up tasks or messages.
Yes. I can review or build landing pages around ad-message match, offer clarity, mobile usability, trust elements, form design, call actions, and conversion tracking.
The exact setup depends on your workflow, but automation can send an immediate confirmation SMS or email, alert your team instantly, create a call task, and begin a timed follow-up sequence if no one responds.
Yes. The system can be implemented for agencies managing paid leads for local-service clients, with separate client pipelines, source tracking, workflows, staff access, and reporting.
Yes. You retain ownership of your contacts, pipeline data, forms, automations, CRM access, and advertising accounts. I build and manage the system through the access you provide.
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