Results at a glance
+164 Ad Accounts
Under a single Meta Business Portfolio for JWeis Marketing.
+$3M USD Ad Spend Managed
Lead generation budgets across roofing, construction, hardware, and machinery clients.
2+ Years of Continuous Operations
Ongoing campaign management, optimization, and tracking refinement.
The Challenge
JWeis Marketing supports dozens of small and mid‑size businesses that rely on Facebook leads to keep their crews busy. As the number of clients grew, their Meta setup became hard to control: 164+ ad accounts, different campaign structures, inconsistent tracking, and no simple way to see where budget was working. They needed someone who could operate at this scale without losing sight of individual client performance.
The Strategy
I standardised the way JWeis Marketing ran Meta campaigns, so 164+ accounts could be managed like one organised system instead of 164 separate problems.
Account Structure & Naming
Built a consistent campaign, ad set, and ad naming framework across all JWeis Marketing accounts so results could be compared and scaled quickly.
Lead Generation Framework
Focused every account on lead generation objectives, using proven offer angles for roofing, construction, hardware, and machinery clients rather than starting from scratch each time.
Tracking & Messaging Setup
Implemented and cleaned up Meta pixel and on‑platform tracking, connected lead forms and message objectives, and made sure every lead could be traced back to a campaign.
Testing & Budget Management
Introduced a clear testing routine for creatives, audiences, and bids, then shifted budget into winners so strong accounts could scale while weaker ones were fixed or paused.
What I Did
I combined hands‑on media buying with tracking and funnel work. For JWeis Marketing, that meant setting up and restructuring campaigns across 164+ Meta ad accounts, fixing tracking issues, standardising lead forms and landing page flows, and monitoring performance daily. New accounts were onboarded into the same framework so they could reach stable lead volume faster with less trial and error.
The Results
JWeis Marketing gained a single, organised system for managing Facebook lead generation across 164+ home‑service ad accounts. More than $3M USD in ad spend was run through a consistent structure, with clear visibility on which campaigns, regions, and offers produced the best leads. Lead quality improved as targeting, messaging, and forms were refined for roofing, construction, hardware, and machinery niches. New client accounts could be launched faster using proven templates, while under‑performing accounts were identified early and corrected instead of quietly wasting budget. This gave JWeis Marketing a repeatable way to grow their portfolio without losing control of results.
Why Choose Me
My role covered media buying, tracking, and funnel thinking not just “clicks management.”
You Keep Full Account Ownership
JWeis Marketing retained full admin access to all Meta assets and ad accounts. I worked inside their existing structure, so nothing was hidden and they could change providers at any time.
Reporting on Real Outcomes
Updates focused on leads, pipeline, and booked jobs, not just CPM and CTR. This helped JWeis Marketing quickly see which clients were ready to scale and which needed a change in offer or targeting.
Predictable, Transparent Management
My work was scoped around clear responsibilities and timelines, not a percentage of spend. That removed the incentive to push budget for the sake of higher fees and kept the focus on sustainable performance.
Project Gallery
Tools
- Meta Business Manager & Ads Manager
- Meta lead forms and message objectives
- Pixel‑based tracking for key actions
- Lead and message tracking connected back to Go High Level for Lead Automation
Request a Business and Growth Audit
Share your current marketing problem. I will review where revenue, time, or budget may be leaking.
Signs Your Facebook Ads System Needs Improvement
Protect your ad budget by knowing what to look for before you sign another contract.
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Every New Client Starts From Zero
Campaigns are rebuilt each time with no tested structure, so results are slow and inconsistent.
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Accounts Are Fragmented and Messy
Naming is unclear, ad sets are duplicated, and nobody can explain which campaigns are actually working.
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Tracking Is Incomplete or Broken
Leads appear in inboxes and CRMs, but you cannot see which ad or audience brought them.
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Ads, Messages, and Follow‑Up Are Not Aligned
The promise in the ad, the questions in the form, and the follow‑up message do not match, so good leads lose trust and drop off.
Quote highlight
Good Meta campaigns respect two things: the customer’s attention and the business owner’s budget.
— Campaign Notes from the JWeis Marketing Account
Frequently Asked Questions
Answers to common questions about our expertise and project process.
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Related Expertise
The services behind this result.
Done-For-You Facebook Lead Generation
I manage and scale 164+ Facebook ad accounts for roofing, construction, hardware and machinery companies in the US, Canada, and Europe. Over the last 5 years, I have managed more than 3M USD in ad spend, focused 100% on lead generation.
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