Results at a glance
+1,061
Lead-form submissions
+2,925
Messaging conversations
+96
Calls placed
+$4,286.08
Total Meta ad spend
The Challenge
CUST needed student-intake campaigns that could generate leads, calls, and direct conversations across different campaign types. One campaign was not enough: lead forms, messages, call actions, profile visits, and follow-up each needed a clear role. The account required budget control across 10 campaigns while reaching a large student audience. The key challenge was keeping every campaign measurable, so spend could be connected to a real next action instead of only impressions.
The Strategy
Built lead-form campaigns for intake enquiries and contact capture. Used message campaigns to create direct student conversations. Ran call campaigns to support phone-based enquiry action. Used profile/page-visit campaigns to increase institutional visibility. Monitored budget, impressions, reach, cost per result, and campaign status across the account.
Account Structure & Naming
Built a consistent campaign, ad set, and ad naming framework across all JWeis Marketing accounts so results could be compared and scaled quickly.
Lead Generation Framework
Focused every account on lead generation objectives, using proven offer angles for roofing, construction, hardware, and machinery clients rather than starting from scratch each time.
Tracking & Messaging Setup
Implemented and cleaned up Meta pixel and on‑platform tracking, connected lead forms and message objectives, and made sure every lead could be traced back to a campaign.
Testing & Budget Management
Introduced a clear testing routine for creatives, audiences, and bids, then shifted budget into winners so strong accounts could scale while weaker ones were fixed or paused.
What I Did
Managed 10 Meta campaigns for CUST. Built lead-form, message, call, and visit campaigns. Set campaign objectives and budget allocation. Monitored cost per result and delivery. Reviewed active and paused campaign performance. Reported results by campaign action.
The Results
The 10-campaign portfolio generated 1,061 lead-form submissions, 2,925 messaging conversations, 96 calls placed, and 14,289 profile and page visits. Total delivery reached 1,651,811 people and produced 8,464,529 impressions from $4,286.08 in spend. Lead-form campaigns produced results at visible costs ranging from $2.21 to $12.61 per lead, while message campaigns generated conversations from $0.66 to $0.76 each.
Why Choose Me
My role covered media buying, tracking, and funnel thinking not just “clicks management.”
Campaigns Built Around Actions
I do not run one generic campaign. I separate lead forms, messages, calls, and visits so each result has a clear purpose and measurement path.
Spend Is Managed by Result
The campaign portfolio used $4,286.08 across 10 campaigns, with cost per lead, cost per message conversation, and cost per call visible at campaign level.
Full-Funnel Meta Thinking
Student acquisition does not stop with reach. I create routes from ad impression to enquiry, phone call, message, or lead-form submission.
Clear Campaign Visibility
I track campaign delivery, reach, impressions, spend, cost per result, and the action produced—making it easier to decide what deserves more budget.
Ready for Intake Campaigns
This approach works for universities, training providers, education businesses, admissions teams, and organisations that need measurable enquiry volume.
Project Gallery
Tools
- Meta Ads Manager
- Facebook and Instagram Ads
- Meta Lead Forms
- Meta Pixel
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Share your current marketing problem. I will review where revenue, time, or budget may be leaking.
Signs Your Student Intake Ads Need a Better System
More spend does not solve an unclear campaign structure. These signs usually mean leads are being lost before admissions can act.
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One Campaign Is Doing Everything
Lead forms, calls, message enquiries, and awareness are mixed in one campaign, making performance difficult to understand.
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Lead Forms Have No Follow-Up
Students submit their details, but admissions teams respond too late or have no clear message and call process.
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Message Enquiries Are Ignored
Students ask questions through Messenger or Instagram, but responses are slow, inconsistent, or not tracked.
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Budget Goes to Low-Intent Activity
Campaigns generate cheap engagement or page visits but do not create enough serious lead, call, or message actions.
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Intake Offers Are Not Clear
Ads do not clearly explain the program, intake period, eligibility, value, deadline, or next step for prospective students.
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No Cost-Per-Result Control
Spend increases, but the team cannot compare cost per lead, cost per message, or cost per call between campaigns.
Quote highlight
“A student campaign should make the next step easy: submit a form, send a message, call admissions, or start an application.”
META ADS · STUDENT LEADS · INTAKE MARKETING · MESSAGE CAMPAIGNS
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