Results at a glance
+10,145
Visible lead-form submissions
+£342,006.64
Total Meta ad spend
+47.27M
Total impressions
+4.90M
Total reach
The Challenge
UKMC needed a scalable Meta Ads system that could support multiple student intakes, courses, cities, and enquiry actions at the same time. The account required lead forms, direct messages, profile visits, engagement, and awareness campaigns—not one generic ad set. With 52 campaigns and a large budget, the priority was controlling spend, separating objectives, and making campaign results easy to compare. Each campaign needed a clear role in moving prospective students from discovery to enquiry.
The Strategy
Built intake-focused lead-form campaigns for student contact capture. Used Meta lead campaigns across Wolverhampton, AUB, LG, and September intake activity. Ran message campaigns to support direct student conversations. Used awareness, engagement, and profile-visit campaigns to expand visibility. Monitored spend, reach, impressions, lead cost, delivery status, and campaign-level outcomes.
Account Structure & Naming
Built a consistent campaign, ad set, and ad naming framework across all JWeis Marketing accounts so results could be compared and scaled quickly.
Lead Generation Framework
Focused every account on lead generation objectives, using proven offer angles for roofing, construction, hardware, and machinery clients rather than starting from scratch each time.
Tracking & Messaging Setup
Implemented and cleaned up Meta pixel and on‑platform tracking, connected lead forms and message objectives, and made sure every lead could be traced back to a campaign.
Testing & Budget Management
Introduced a clear testing routine for creatives, audiences, and bids, then shifted budget into winners so strong accounts could scale while weaker ones were fixed or paused.
What I Did
Managed 52 Meta campaigns. Built lead-form and message campaigns. Supported multiple intake promotions. Monitored budgets and cost per lead. Reviewed reach, impressions, and delivery. Reported campaign-level outcomes.
The Results
The Meta Ads portfolio generated 10,145 visible lead-form submissions from campaigns that produced 186, 344, 4,448, 5,168, 11, and 51 leads respectively. It also generated 2,461 messaging conversations, 8,538 post engagements, and 608 profile and page visits. Across 52 campaigns, total delivery reached 4,902,863 people and produced 47,270,863 impressions from £342,006.64 in Meta ad spend. Visible lead costs ranged from £15.76 to £31.88 on the larger active lead campaigns.
Why Choose Me
My role covered media buying, tracking, and funnel thinking not just “clicks management.”
Campaigns Built for Enquiries
I create campaign structures that lead prospective students toward one clear action: submit a form, send a message, visit a profile, or request information.
Budget Managed at Scale
This account managed £342,006.64 in spend across 52 campaigns, requiring controlled delivery, campaign separation, cost monitoring, and ongoing review.
Intake Campaign Experience
I understand that different courses, cities, intakes, and audiences need their own message, timing, landing path, and budget approach.
Results That Can Be Compared
Lead forms, messages, engagement, awareness, and profile visits are separated so each campaign result can be measured in context.
Full-Funnel Meta Support
I can connect Meta Ads with landing pages, lead forms, CRM workflows, follow-up automation, and reporting so student enquiries do not stop at the ad account.
Project Gallery
Tools
- Meta Ads Manager
- Facebook and Instagram Ads
- Meta Lead Forms
- Meta Pixel
- Google Tag Manager
Request a Business and Growth Audit
Share your current marketing problem. I will review where revenue, time, or budget may be leaking.
Signs Your Student Campaigns Need Better Control
Large campaign volume is not the same as a strong recruitment system. These problems can increase cost and reduce enquiry quality.
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Every Course Uses the Same Campaign
Different programmes and student groups are placed in one campaign, making targeting and result comparison difficult.
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Leads Arrive Without Follow-Up
Lead forms are generated, but students wait too long for calls, messages, course information, or admission guidance.
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Costs Are Not Reviewed by Campaign
Budget is spent across campaigns without a clear view of cost per lead, cost per message, or which intake is performing best.
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Awareness Is Treated as Enquiry Growth
High reach and impressions are reported as success even when the campaign is not generating enough messages, calls, or form submissions.
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Intake Creative Is Too Generic
Ads do not explain the course value, location, eligibility, start date, fees, career outcome, or clear next step.
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Lead Sources Are Not Connected
Meta forms, landing pages, messages, and calls are not connected to a CRM, making it hard to track, route, and follow up with prospective students.
Quote highlight
“A large education campaign only matters when the student can clearly see the next step: enquire, message, call, or apply.”
META ADS · STUDENT INTAKE · LEAD GENERATION · EDUCATION MARKETING
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