Wordpress SAAS Growth Case Study
A German WordPress SaaS company needed better traffic, clearer lead tracking, and proof of which channels drove sales.
+35,042 Tracked Clicks
I manage and scale 164+ Facebook ad accounts for roofing, construction, hardware and machinery companies in the US, Canada, and Europe. Over the last 5 years, I have managed more than 3M USD in ad spend, focused 100% on lead generation.
Real-world results and proof from comparable engagements.
Most small and mid-size businesses in the US, UK, Canada, Australia, New Zealand and Europe waste money on Facebook ads because their campaigns are not structured for leads, their tracking is broken and nobody watches the accounts daily. I operate and optimize 164 ad accounts at scale, so I know exactly what works for roofing, home improvement and local contractor businesses that want phone calls, form fills and booked jobs not vanity metrics.
I set up your full Facebook lead generation system: campaigns, ad sets, creatives, audiences and lead forms or landing pages. Everything is built around your real business goals and local market.
I configure Meta pixel, offline events and in-platform tracking, and connect your CRM or inbox so we can see exactly which ads bring real conversations, calls and deals. Message tracking is set up so no lead is lost.
From the first ad impression to the final follow-up, I build a clean funnel for you: lead form or landing page, thank-you steps, follow-up messaging and retargeting. The goal is simple: more booked jobs from the same (or lower) ad spend.
Because I already manage 164 ad accounts, I bring patterns and learnings from many markets. I test bids, budgets, creatives and offers, cut waste fast and scale the winning campaigns without breaking your lead quality.
You see simple reports with the numbers that matter: cost per lead, total leads, booking rate and revenue impact. No complex dashboards just clear insights to help you make decisions.
Send me your service type, target area, and monthly budget. I will reply with how I would set up your campaigns and what results you can realistically expect.
WHY CLIENTS CHOOSE TO WORK WITH ME
You work directly with the person doing the work — no account layers, no jargon, and no reporting you need a specialist to interpret.
The person planning the work is the person doing it, so nothing is lost between a sales call and delivery.
You keep ownership of every account, asset and data source, and you can see exactly what was done and why.
Recommendations come from what your numbers actually show, not from a template applied to every client.
Clear updates in plain language, and a straight answer when something is not working yet.
Most Facebook campaigns look active but do not bring enough real work. I focus on one thing: turning your ad spend into qualified leads you can actually close.
After managing 164+ ad accounts and over $3M in spend for roofing, construction, hardware, and service businesses, I know which offers, structures, and funnels bring reliable results and which ones waste budget.
WHAT THIS SYSTEM DELIVERS
Share your current marketing problem. I will review where revenue, time, or budget may be leaking.
If you see these, your budget is working harder for Meta than for your business.
If your agency controls your ad accounts, pages, or pixels, you lose visibility and leverage.
Reports focus on reach and clicks instead of cost per lead, show-up rates, and closed deals.
Without proper tracking, you cannot see which campaigns are profitable or where to scale.
No clear plan for who handles tracking, follow-up, creatives, or landing pages means leads slip through.
Your campaigns look like every other client’s, with no adaptation for your market, ticket size, or sales cycle.
You hear guarantees and bold claims but never see the data or account structure behind them.
Answers to common questions about our expertise and project process.
Open a prefilled message you can review and send yourself — nothing is sent automatically.
Real feedback and client reviews from BlackHatWorld forum as a developer and marketer.
““He rebuilt our service funnel around conversions, not vanity metrics. More qualified enquiries and far less manual follow-up.””
Director, Northline Digital
““Fast communication and a practical automation setup. Our lead handling is now smoother and much easier to track.””
Co-Founder, ClickPilot Studio
““The website improvements gave us a cleaner offer, stronger CTA flow, and noticeably better lead quality.””
Marketing Lead, BrightPath Solutions
““Delivered exactly what was promised automation, conversion focused pages, and reporting that shows what is actually working.””
Owner, ScaleForge Agency
““Clear strategy, clean delivery, and better-quality leads within weeks. The KPI reporting made every decision easier.””
GrowthStack Media
““He rebuilt our service funnel around conversions, not vanity metrics. More qualified enquiries and far less manual follow-up.””
Director, Northline Digital
““Fast communication and a practical automation setup. Our lead handling is now smoother and much easier to track.””
Co-Founder, ClickPilot Studio
““The website improvements gave us a cleaner offer, stronger CTA flow, and noticeably better lead quality.””
Marketing Lead, BrightPath Solutions
““Delivered exactly what was promised automation, conversion focused pages, and reporting that shows what is actually working.””
Owner, ScaleForge Agency
““Clear strategy, clean delivery, and better-quality leads within weeks. The KPI reporting made every decision easier.””
GrowthStack Media
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