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6.68M+ Email Sends for a US-Based Web Development SaaS Case Study

Managing 6.68M+ Email Sends for a US-Based Web Development SaaS Role: Email Marketer + Web Developer

Managed email campaigns, contact organisation, templates, automations, and web support for a US-based software company serving website professionals.

Web Development in PhP and Laravel US-BASED SAAS Email Marketing and Web Development 23 Months
Managing 6.68M+ Email Sends for a US-Based Web Development SaaS

Results at a glance

+6.68M+%

Emails Sent

Six months against the prior period

+77,641%

Active Contacts

Measured on CRM outcomes

+1,106%

Campaigns

A deliberate trade for quality

The Challenge

The company needed a reliable email system for a large contact database, multiple software products, recurring campaigns, and ongoing customer communication.

The Strategy

The company needed a reliable email system for a large contact database, multiple software products, recurring campaigns, and ongoing customer communication.

Contact Organisation

Used 62 tags to organise contacts, audiences, campaigns, and product communication.

Campaign Structure

Supported 1,106 campaigns across product updates, promotions, and customer communication.

Reusable Templates

Built and managed 46 email templates for faster and more consistent campaign delivery.

Email Automation

Maintained 45 active automations for recurring communication and customer engagement.

What I Did

I combined email marketing operations with web development support to create a structured, reusable, and scalable campaign system.

The Results

Managed campaigns for 77,641 active contacts. Supported 1,106 email campaigns. Worked with 6,684,625 total email sends. Organised contacts using 62 tags. Built and maintained 46 email templates. Managed 45 active automations. Supported campaign landing pages and website content. Connected email campaigns with web pages, links, and calls to action.

Why Choose Me

My role covered both email marketing execution and web development support.

You Keep Full Account Ownership

The Google Ads and Analytics accounts remained the client's throughout, with admin access never restricted.

Reporting on Revenue

Every monthly report led with qualified opportunities and pipeline value, not clicks or impressions.

Flat Management Fee

Fees were fixed and disclosed, never a percentage of spend, so there was no incentive to increase budget.

Managing 6.68M+ Email Sends for a US-Based Web Development SaaS

Tools and Technology

  • The core technologies used across the website, email operations, and supporting infrastructure.

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Signs Your Email Marketing System Needs Improvement

Protect your investment by knowing what to look for before you sign anything.

  • Campaigns Take Too Long

    Every campaign starts from zero with no reusable process.

  • Contacts Are Disorganised

    Lists, tags, and customer groups are difficult to manage.

  • Too Much Manual Work

    Follow-ups and repeat communication depend on manual effort.

  • Email and Website Feel Disconnected

    Campaign links, landing pages, and messages do not follow one clear journey.

Quote highlight

“Permission marketing means delivering anticipated, personal, and relevant messages to people who want to get them.”

— Seth Godin

Frequently Asked Questions

Answers to common questions about our expertise and project process.

A US-based software company that develops tools and products for websites and web professionals.

I worked across email marketing and web development, including campaigns, templates, automations, landing pages, and website support.

The system included 77,641 active contacts, 1,106 campaigns, and more than 6.68 million emails sent.

Yes. The system included 45 active automations and 46 reusable email templates.

Yes. I supported campaign landing pages, website content, links, calls to action, and campaign-to-website journeys.

Yes. I can help organise contacts, campaigns, templates, automations, and the website experience behind each campaign.

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