Results at a glance
+$1,063.33%
Ad Spend
Reported campaign spend
+183,125%
Impressions
Total ad delivery shown in the AdRoll report
+144%
Clicks
Website traffic generated through the campaigns
The Challenge
LifeArk needed a focused digital advertising campaign for its Japanese recruiting service business within a limited 90-day project window. The main challenge was to reach relevant audiences through programmatic advertising while keeping media spend controlled and campaign activity measurable. With a short campaign period, the execution needed clear targeting, disciplined monitoring, and fast performance review.
The Strategy
Keyword & Search Intent Research
Identified what the target audience was actually searching for, and matched video topics to real search demand instead of guesswork.
Title, Description & Metadata Optimization
Rebuilt titles, descriptions, and tags around search and discovery, so YouTube's algorithm could correctly categorize and surface each video.
Retention-Focused Structuring
Adjusted pacing and structure of new uploads to hold watch time longer, since watch time directly drives recommendation reach.
Performance Tracking & Iteration
Set up a simple system to track which videos and formats performed best, so future content could double down on what worked.
What I Did
I managed the AdRoll programmatic marketing activity for LifeArk across a focused seasonal campaign period. The work included campaign setup, audience retargeting, media monitoring, spend tracking, performance review, and ongoing campaign coordination. I also maintained the wider marketing workflow through structured project management using Trello and Jira. The work environment covered campaign execution, content coordination, SEO-related tasks, reviews, and completion tracking.
The Results
The AdRoll reporting snapshot recorded 183,125 impressions and 144 clicks from $1,063.33 in reported spend. The campaign delivered a 0.079% CTR, with an average CPM of $5.81 and CPC of $7.38. The reporting screen does not show a verified conversion count or ROAS figure, so I have not presented leads, revenue, or ROAS as campaign outcomes. 183,125 impressions. 144 clicks. $1,063.33 reported spend.
Why Choose Me
Full Campaign Ownership
I managed campaign execution, audience targeting, performance monitoring, and budget tracking within one structured workflow.
Reporting Based on Numbers
I work with the actual media metrics that matter, including spend, impressions, clicks, CTR, CPM, and CPC.
Structured Project Management
Marketing activities were organised through Trello and Jira, creating clear visibility across tasks, reviews, priorities, and completed work.
Project Gallery
Tools and Technology
- AdRoll
- Trello
- Jira
Request a Business and Growth Audit
Share your current marketing problem. I will review where revenue, time, or budget may be leaking.
Signs Your Programmatic Campaign Needs Improvement
Poor campaign performance often becomes visible through a small number of measurable warning signs.
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Rising CPC
Click costs continue to increase while traffic volume does not improve at the same rate.
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Low CTR
Ads receive impressions but generate limited user engagement.
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Uncontrolled Spend
Budget is being consumed without clear visibility into delivery and efficiency.
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Weak Measurement
Campaign activity is running, but conversion tracking and performance reporting are incomplete.
Quote highlight
A 90-day campaign still needs disciplined measurement.
PROGRAMMATIC MARKETING • PERFORMANCE MANAGEMENT • CAMPAIGN CONTROL
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