Results at a glance
+1,723
Lead workflow enrolments shown
+544
Incoming-call workflow enrolments
+481
Google Ads phone-call workflow enrolments
+398
Facebook-form workflow enrolments
The Challenge
Rooftech received enquiries from Facebook lead forms, Google Ads phone calls, incoming calls, and website forms. Each source could create a separate follow-up problem: missed calls, slow response, duplicate contacts, unassigned leads, and no clear record of where enquiries came from. The challenge was not simply generating more leads. It was creating one operating system that captured every meaningful enquiry, assigned the right next step, and made campaign performance easier to review.
The Strategy
Keyword & Search Intent Research
Identified what the target audience was actually searching for, and matched video topics to real search demand instead of guesswork.
Title, Description & Metadata Optimization
Rebuilt titles, descriptions, and tags around search and discovery, so YouTube's algorithm could correctly categorize and surface each video.
Retention-Focused Structuring
Adjusted pacing and structure of new uploads to hold watch time longer, since watch time directly drives recommendation reach.
Performance Tracking & Iteration
Set up a simple system to track which videos and formats performed best, so future content could double down on what worked.
What I Did
Set up and maintained GoHighLevel workflows for Facebook forms, Google Ads phone calls, inbound calls, and website forms. Configured lead-source capture, contact enrolment, tags, routing logic, and follow-up paths. Reviewed Facebook Ads account issues and documented optimisation recommendations. Identified learning-limited ad delivery and recommended creative-format testing. Managed campaign-analysis and client-action tickets through Monday.com. Supported US service-business lead operations across multiple client accounts.
The Results
The completed workflow system showed 1,723 total enrolments across five visible GoHighLevel lead-automation workflows. This included 544 incoming-call enrolments, 481 Google Ads phone-call conversion enrolments, 398 Facebook-form enrolments, and 300 website-form enrolments across two website workflows. Instead of treating calls and form fills as disconnected events, the system created a measurable path from lead source to CRM workflow and follow-up action.
Why Choose Me
Ads and Automation in One Workflow
I understand that the job does not end when Facebook or Google generates an enquiry. I connect campaign sources, conversion paths, CRM workflows, and follow-up activity.
Calls Are Treated as Leads
Incoming calls and Google Ads call conversions are captured as operational data not left outside the CRM where follow-up becomes inconsistent.
A Repeatable System, Not a One-Time Fix
The SEO and content framework is built to keep working after the engagement ends, not just for the 90 days measured here.
Practical GoHighLevel & Monday Setup
I build workflows around real business actions: form submitted, call received, enquiry created, team notified, follow-up due, or lead moved to the next stage.
Paid Media Troubleshooting
I can review Meta Ads delivery problems, identify risks such as learning-limited ads, and recommend practical testing actions instead of only reporting numbers.
Measurable System Activity
The system shows 1,723 workflow enrolments across Facebook forms, phone calls, and website-form sources clear evidence that the lead pipelines were active.
Project Gallery
Tools and Technology
- GoHighLevel
- Meta Ads Manager
- Google Ads
- Monday.com
- Facebook Lead Forms
- Google Tag Manager
- Google Analytics 4
- Landing Pages
- SMS and Email Automation
Automate the Work That Slows You Down
Tell us which parts of your business you want automated and we will map out what AI can realistically take off your plate.
Signs Your Lead System Is Costing You Jobs
If an enquiry arrives but does not receive a fast, organised response, the money spent to generate it may already be wasted.
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Calls Are Not Logged
Customers call, but the call is not attached to a contact record, ad source, task, or clear follow-up action.
-
Facebook Leads Go Cold
Lead forms are submitted, but no immediate confirmation, staff alert, or timed follow-up sequence starts.
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Website Forms Stay in Email
Website enquiries go to a shared inbox, where they can be overlooked, delayed, or handled without pipeline visibility.
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No One Owns the Lead
A lead arrives, but there is no assigned team member, due date, qualification status, or next action.
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Ads and CRM Are Disconnected
Paid campaigns run separately from the sales process, so it is difficult to understand whether leads are contacted, qualified, booked, or lost.
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Campaign Issues Are Found Too Late
Ad performance problems such as learning-limited delivery are not reviewed quickly enough to test new creative, audiences, or campaign approaches.
Quote highlight
“A paid lead is not a result until the right person knows about it, responds quickly, and has a clear next action.”
LEAD AUTOMATION · CRM WORKFLOWS · FACEBOOK ADS · GOOGLE ADS · SERVICE BUSINESS GROWTH
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